SEO keywords play a pivotal role in promoting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In digital marketing, a keyword is a word or phrase that users enter into search engines when they are trying to find a particular service, product or information. Search engine optimization (SEO) heavily is based on the use of these keywords for website ranking.

The essence behind SEO keywords lies in their ability to associate what users are searching for to the content that is available on your website. Cleverly using these keywords will help pull in the right audience and increase the likelihood of conversions.

Having established the concept of an SEO keyword, let's look at methods for efficiently using keywords. maximizing the use of keywords demands a balance. You'll want to include relevant keywords to attract search engines but without stuffing your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Next, consider using keywords in the metadata and headers of your website, as these are spots where search engines often look.

Furthermore, it's crucial to choose keywords that correlate with your targeted market. This means understanding how they communicate, their search behaviors and their wants.

In conclusion, a well-chosen SEO keyword can act as a bridge between the user's query and your online content. It's what is an SEO keyword a critical tool for success in the competitive world of digital marketing. However, success hinges on its effective and balanced use.